Where we started
Digital Qube was founded in 2014 by Rosie Seldon, after years leading large-scale digital transformation programmes for organisations such as HSBC and Google. Having led large-scale digital transformation projects for HSBC and Lloyds Banking Group, managing multi-million-pound budgets to bring impactful change, Rosie wanted to set up the company to bring these learnings to the UAE.
Over more than ten years in the UAE, Digital Qube has evolved from a full-service digital agency into a company that focuses on AI transformation — designed for teams that need results. We focus on the people, the strategy and the roadmap, to ensure AI programmes achieve significant ROI.
Business timeline
- 2016
- Launched the company
- One of the first 10 digital agencies in Abu Dhabi
- FAB
- Design and content writing services
- Honeywell
- Website design
2017- CBI — Social Media
- Launched their first-ever social media channels
- Digital Activation Labs for their largest clients
- 2018
- Gained GCC clients
- Dubai Holding
- Launched flagship projects such as Ain Dubai, Inside Burj Al Arab, a beach club and Wild Wadi
2019- Etihad
- Marketing specialists for high-profile projects
- NYU, in collaboration with the American Embassy
- Selected our CEO, Rosie Seldon, for the StartAD course for women entrepreneurs in Abu Dhabi
- 2020
- Al Dana Amphitheatre, Bahrain
- PR, website launch, crisis management and content writing
2021- New office
- Yas Island, Abu Dhabi
- 2022
- Formula 1 Etihad Airways Abu Dhabi Grand Prix
- Ticketing, marketing and content
- Accelerated the digital growth of SMEs
- In Bahrain, Kuwait, London and America
2023- Innovative Film Academy
- Injazat
- Launched corporate training
- Real estate projects
- With Reportage, Raffles and World Voyages
- 2024
- Saddles Dubai and Feels Cafe
- Websites, menu integration and content writing
- Talents UAE
- Full website launch
- Corporate training programme
- Seddiqi Holding
What 1,000+ professionals taught us
We have upskilled more than 1,000 professionals from companies such as ADGM, Royal Gas (ADNOC), First Abu Dhabi Bank, the British Embassy and Google's own clients. Participants report 47% time saved.
One pattern held everywhere: programmes stall in the gap between strategy and execution. Organisations need people who understand regulated, high-stakes environments and can still deliver — on time and tied to ROI.
Why Qube Consultancy
Qube Consultancy is Digital Qube's AI consultancy. It gives enterprises, government entities and the consultancies that serve them direct access to our AI trainers, transformation specialists and AI project managers — as individuals or full teams.
“We don't just train, we embed.”
Playbooks, prompt libraries, templates and internal champions stay behind after we leave — so adoption continues long after the engagement ends.
Brands you will recognise.
Banking & Finance
Transformation programmes delivered with HSBC and training for First Abu Dhabi Bank teams — built for environments where accuracy and trust are non-negotiable.
Entertainment & Tourism
Large-scale projects supporting the region's biggest entertainment venues, such as the Abu Dhabi Grand Prix and the launch of Ain Dubai.
Government & Institutional
Knowledge sharing and training for ADGM, Creative Media Authority and the Museum of the Future.
Digital Transformation & AI Training Roadmaps
Workflow automation, prompting and live demos of AI tools.
A diverse, dynamic team — with talent drawn from over seven countries.
Dedicated, on-the-ground people supporting projects across the UAE, backed by a specialist network for larger programmes.
- 10+
- years of operations in the UAE
- 10+
- countries worked in
- 100+
- projects in the UAE
- 15+
- team members
Rosie heads up strategy and leads the agency. Having run many large-scale digital transformation programmes with companies such as HSBC and Google, she builds strong project teams with a focus on ROI.
Having delivered many large-scale data, Microsoft and AI programmes for government and private companies, Hady oversees project delivery.
An account manager who has launched ticketing systems, websites and apps for major sporting venues. Rhian liaises with clients daily so every deadline is hit.
A creative and strategic copywriter with extensive experience delivering impactful, on-brand copy across industries.
Supports the team with client liaison and administration, keeping communication clear and projects organised.
Works with the team to create engaging social media content across images and video.
Project managers, analysts, developers, SEO/GEO experts, Arabic copywriters and AI consultants across the UK and UAE — deployed as individuals or full teams to hit your deadlines.