Case Studies

Formula 1 Etihad Airways Abu Dhabi Grand Prix

Working with the in-house team to deliver and launch a new website within two months, and manage ticketing.

Highlights of the project:

• Wrote and mapped out the website pages
• Sent EDMs and supported the build and launch
• Ongoing B2C and B2B email campaigns and Yas Marina Circuit website updates

Outcome: 2023 was the event's biggest, most successful edition, with the highest attendance and over 64% of attendees from outside the UAE.

Ain Dubai

Delivering a brand-new tourist attraction for Dubai — the world's tallest observation wheel.

Highlights of the project:

• Content management, website management and support
• EDMs and support building the ticketing system
• Content in English and Arabic

Outcome: Ticket sales overshot targets during the launch months.

Etihad Airways

Upgrading the website, creating a rewards programme and app, then promoting it on social media.

Highlights of the project:

• Content for a 400-page website and mobile app in Arabic and English
• A new rewards programme, plus social and Google Ads campaigns
• Our consultants led travel communications during Covid

Outcome: Content to international standards, a very popular rewards programme and high exposure across social media.

Al Dana Amphitheatre, Bahrain

Delivering a brand-new concert destination for Bahrain — the region's largest amphitheatre.

Highlights of the project:

• The full digital launch, with website management and copywriting
• Social media and Google Ads
• PR articles across the region

Outcome: 40,000 visitors to the website in week one, and more than $8M of PR coverage across Saudi Arabia, Lebanon, Egypt, Turkey, Kuwait, Jordan and the UAE.

Inside Burj Al Arab Tours

Launching the content and ticketing system for tour packages inside the world's first 7-star hotel.

Highlights of the project:

• Website development
• Driving ticket sales across the tour packages

Outcome: Ticket sales launched in March 2023, with packages including UMA dining, Ramadan packages and private celebrations.

Yas Marina Circuit — Yas Events Centre

Launching the newly rebranded Yas Events Centre on the Yas Marina Circuit website to increase venue hires.

Highlights of the project:

• Original content and SEO
• Strategic placement of key visuals across 13 venues

Outcome: Venue hire revenue increased immediately, with more website traffic, clicks and bookings than ever before.

Discover Medics

Discover Medics wanted to make an impactful mark on its launch in the UAE. The project involved working on the brand identity and brand promotion across digital channels.

Highlights of the project:

• New brand identity
• Bilingual website with both Arabic and English content
• Set-up of social media channels

CBI

Creating a highly impactful social media strategy for CBI, one of Abu Dhabi's biggest banks.

Highlights of the project:

• A communications and social media workshop for the CBI team in Dubai

Houbara

Helping a UK brand launch into the UAE.

Highlights of the project:

• Fonts and colours
• Business cards and other marketing collateral
• Merchandise designs

RDK Towers

A social media lead generation campaign for the RDK Real Estate Development Group.

Highlights of the project:

• Generated over 550 leads
• Generated over 525,000 impressions during the campaign's lifespan
• A/B testing, multiple media formats and audience-broadening strategies

Alessa Medical Equipment

Dramatically boosted sales through Google Ads and social ad campaigns.

Highlights of the project:

• Click-through rates improved from 6% to 18%
• Average revenue grew 300% through Google Ads
• A social media pain-point campaign boosted sales of medical products

Smart Salem

Generating medical test bookings for Smart Salem, a medical fitness centre approved by the Dubai Health Authority.

Highlights of the project:

• The campaign generated a strong boost in medical appointments at a low cost per booking
• Return on investment was 3 to 1, with every dollar spent generating $3 of revenue
• Keywords, ad copy and descriptions optimised in English and Arabic

Lipoedema UK

Redesigning and updating the website of Lipoedema UK, a UK-registered medical charity, and creating a membership system.

Highlights of the project:

• A membership system to manage the charity's membership, donations and marketing
• Events for logged-in members, a video centre and a payment system
• Top-quality medical content checked by medical professionals

Outcome: An easy-to-use, informative website that educates healthcare professionals as well as the public.

Talents UAE

Giving Talents UAE, the premier project development consultancy for creative spaces, a new modern website profiling the amazing projects it has completed — including Qasr Al Watan and Expo.

Highlights of the project:

• A clever, modern design
• New content showcasing everything Talents UAE has achieved
• A brand-new website build

Outcome: A website with a faster loading speed, more human connection and impressive imagery, raising the company's profile and increasing sales.

Feels Cafe

Creating a new website that captures the vibrant, flavourful essence of Feels' healthy eating philosophy and brand.

Highlights of the project:

• A fresh, colourful design aligned with the lively atmosphere of the lifestyle café
• Content and visuals for its creative, nourishing menu
• Back-end development to tie it all together

Outcome: Exceptional content and stunning visuals that give the brand a competitive edge.

Abu Dhabi Investments & Property Group

Complex procurement processes required high manual oversight and a significant investment of time.

Highlights of the project:

• Strategic AI training for procurement management
• Practical, direct-application tools for financial and supply chain operations

Outcome: 75% projected time savings in procurement cycles. “The AI training was insightful and practical, providing valuable knowledge I can directly apply to my work.”

FrontRow Filmed Entertainment

Easing the high manual workload in film production cycles and creative administrative tasks.

Highlights of the project:

• A session for the management team at FrontRow's headquarters in Dubai Media City
• Applied Digital Qube AI frameworks to streamline creative workflows
• Automated the repetitive “busy work” in production

Outcome: Total workload reduced by 50%. “Digital Qube just opened the world of AI to me and now I can use AI to easily reduce my workload.”

RAKCODS AI Training

Delivering AI training across UAE schools, so educators keep a competitive advantage by mastering AI-driven efficiencies and adapting their practice to new industry standards.

Highlights of the project:

• AI in Education training delivered in collaboration with RAK College of Dental Sciences
• Over 120 educators reached across three schools
• Uptown International School (Dubai), Bateen World Academy (Abu Dhabi) and GEMS Cambridge International Private School (Sharjah)

Outcome: A 4.8/5 rating for engagement and relevance, and 56% projected time savings in daily tasks.

Ahmed Seddiqi & Sons

Training 30 members of the marketing team behind iconic luxury brands — including Rolex, Audemars Piguet, Bvlgari, Breitling and Dior — so they use best practice and the latest digital marketing tools.

Highlights of the project:

• A structured, in-person programme over five weeks
• Weekly assignments tied to each attendee's current role

Outcome: 100% found the course interesting and engaging, and 100% would recommend it. “Very helpful course with the latest trends on digital/paid advertising.”

Design for Branding Training

Delivering training in design and branding to a team of school teachers and staff members.

Highlights of the project:

• Three sessions for people from all over the organisation
• How to make impactful designs and create impressive branded communications

Outcome: In just three sessions they learnt to create inspiring branded social media posts and beautifully designed newsletters, applying a strong visual identity to everything they do.