Skills you use the day after the course
A four-session programme on digital marketing for lead generation, led by CEO and accredited Google trainer Rosie Seldon. Every session mixes theory with live work in the ad platforms, applied to your own business.
- Set KPIs and build a simple forecasting model
- Plan lead generation campaigns and customer funnels
- Run Meta ads with AI-powered targeting and creative testing
- Set up Google Search, Performance Max and YouTube campaigns
- Grow organically with a content calendar
- Get found in AI search and AI Overviews
Who it's for
- Senior leaders exploring lead generation
- Managers running Meta and Google campaigns
- Business owners and marketers in any industry
Hands-on from the first hour
Every session ends with something you have built yourself, using your own work wherever possible.
-
SESSION 01
KPIs, strategy and planning
- KPIs and lead generation metrics
- KPI and ad models with forecasting
- Customer funnels and journeys
- AI-assisted marketing plans
Hands-on · you buildA KPI model and draft marketing plan -
SESSION 02
Meta ads
- Audiences, custom and lookalike targeting
- Advantage+ AI campaigns and budgets
- Creative testing with AI-generated variations
- Reading results and optimising
Hands-on · you buildA sample campaign built live in Meta Ads Manager -
SESSION 03
Social media and content
- Organic growth and community management
- Content that resonates on each platform
- Calendars, scheduling and AI content tools
- User-generated content and collaborations
Hands-on · you buildA one-month content calendar -
SESSION 04
Google paid media and AI search
- Search, Performance Max, YouTube and Shopping
- Keywords, ad copy and bidding strategies
- How AI Overviews change search visibility
- Tracking, reporting and maximising return
Hands-on · you buildA sample Google Ads campaign, reviewed and optimised
Why this matters now
Ad platforms now run largely on AI: Meta Advantage+ and Google Performance Max decide much of the targeting, so the marketer’s job has shifted to strategy, creative and measurement. Search is changing too, with AI answers appearing above results. The course teaches how to win in that environment.
Choose how you learn
In person at Yas Creative Hub, Abu Dhabi, and in Dubai, or live and interactive online. Other dates are available on request.
What participants say
“Highly recommended for beginners who wants to unlock the potential in marketing field.”
“Great overview of digital marketing and practical exercises to use the tools discussed in the course.”
“It helped me a lot with the tips and knowledge, especially on how to make the work faster and the proper branding as well. The instructor is very smart and helpful if you ask her any question about the course.”
Frequently asked questions
Can't find your answer? Email training@digital-qube.com or call +971 52 565 7334.
Who leads the course?
Rosie Seldon, Digital Qube CEO and an accredited Google trainer, who trains clients worldwide on digital marketing in partnership with Google.
Do I need any technical background?
No. Every programme starts from first principles and builds up through guided practice. You need a laptop and a willingness to try things.
Is it in person or online?
Both. Public cohorts run at Yas Creative Hub, Abu Dhabi, in Dubai, and as live interactive online classes. Corporate programmes run at your offices, ours or online.
Can I work on my own projects?
Yes, and we encourage it. Bring a real task, campaign or process and you will leave with a working version of it.
Do I get a certificate?
Yes. Everyone who completes the programme receives a Digital Qube certificate of completion.
How do I book or check dates?
New cohorts start every month. Send an enquiry or email training@digital-qube.com and we will share the next available dates.
You might also like
All programmes →
Ready to book Digital Marketing Training?
New cohorts start every month in Abu Dhabi, Dubai and online, and we run bespoke versions for teams. Tell us what you need and we will send dates and a quote.